Dr. Mitesh Jayswal
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Total Experience: 13 Years
Educational Qualifications: Ph.D. MBA(Marketing), BBA, Associate Diploma-Life (III, Bombay), UGC NET
Contact No: 02764-262225
Email: mmjayswal@yahoo.co.in
Prior to join this institute, for three years he had worked as a Head of the Department in BBA programme and for one year with HDFC Group. He had contributed several research papers in the journals and conferences of international and national repute. He had authored a book titled ‘Advanced Marketing Management’, a textbook for the final year BBA programme. He has been selected by Insurance Institute of India, Bombay for the research grant and invited to present his research work at 58th annual conference of it, where he was also felicitated by Mr. T S Vijayan, Chairman of IRDA. He has organized workshops on advertising creativity at several colleges and companies. His area of interest includes Advertising Management, Business Research Methods and Services & Relationship Marketing. Currently four students are pursuing Ph.D. under his guidance.
Research Area: Integrated Marketing Communication, Services Marketing
Designation: Associate Professor
Specialization Area:Marketing
Subject Taught In PG: Integrated Marketing Communication, Services Marketing, Business Research Methods, Economics for Managers.
Current Activities: Teaching & Research
Hobbies: Reading, Playing Table Tennis
| Title | Description | Achieved On |
|---|---|---|
| Selected for the Research grant & felicitated by IRDA Chairman | Selected for the Research grant of Rs. 50000/- for the doctorate work by Insurance Institute of India, Bombay. In this context, also presented the research work at 58th annual conference of it and felicitated by Mr. T S Vijayan, Chairman of IRDA. | August 2013 |
| First Prize | Paper presentation competition at, S.M. Patel Institute of Commerce, (GLS Campus), Ahmedabad, Gujarat, India. | August 2007 |
| Activity Type | Activity Title | Place | Date | Faculty Role |
|---|---|---|---|---|
| Seminar | Thinking like a Researcher: An Academic Perspective | Commerce College, Modasa | 24th March, 2015 | Keynote Speaker |
| MDP | Management Development Programme for the teachers associated with CSR initiatives | Cera Sanitaryware Limited | 8th March, 2014 | Resource Person |
| FDP | Research Methodology: The Doctoral Perspective | Knowledge Consortium of Gujarat (KCG), Department of Education, Government of Gujarat. | 1st to 3rd May, 2014 | Resource Person |
| FDP | Promotion of Culture of Quality through Research | S.V. Institute of Management, Kadi | March, 2013 | Resource Person |
| MDP | Advertising Creativity Implementation focusing on Appeals, Headline and Colour Psychology | One Advertising & Communication Services, Ahmedabad | 26th April, 2011 | Resource Person |
Books
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Advanced Marketing Management | 978-81-906817-4-2 | Books India Publication | 1 | 2009 |
Case Study
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Karnavati Pagarkha Baaar: A Giant Step of Tiny Traders | 2277-9779 | South Asian Journal of Business and Management Cases (Sage) | Vol 2 | December 2013 |
| Learning to stand ahead | Prestige Journal of Management and Research, | Volume 10 | April 2016 |
International Conference
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Impact of Consumer’s Impulse Buying Tendency on Frequency of Impulse Buying for Branded Apparels | 978-93-5097-411-7 | Consumer Behaviour and Emerging Practices in Marketing”, Himalaya Publishing House Pvt. Limited | 1 | 2013 |
| A study on Materialism among adolescent: Understanding conceptual framework and imperatives for marketers and society for new horizons |
Indian Institute of Management, Kozhikode, Kerala, India. | |||
| Presented research paper on “Developing Prolific Competitive advantage for Sustainable Development” – Accentuating the role of distribution as the instrumental aspect” at ANVESH: Nirma Conference for Doctoral Students on “Towards Sustainable Growth: Strategies, Practices and Perspectives” held at the | Conference Proceeding of Indian Institute of Management, Kozhikode, Kerala | 1 | 2007 |
International Journal
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Exploring the Impact of Post purchase Services by Bancassurance on first year policy lapsation Rate | 0974-5874 | International Journal of Business Insight & Transformation | 6 | 2013 |
| Relationship Between Post Purchase Services By Private Companies Agents And First Year Policy Lapsation Rate In Life Insurance Selling | 2249-7307 | Asian Journal of Research in Business, Economics and Management | 3 | 2013 |
| Comparative study on perceived effectiveness of „Gujarati‟ translated advertisement versus English advertisement among youngsters of Gujarat State with specific focus on Hoarding Commercials | 0976-7193 | ELK Asia Pacific Journal of Marketing & Retail Management | 4 | 2013 |
| A Study on effect of negative emotional appeals on cognitive message processing style of Indian house wives with specific focus on FMCG product‟s television advertisements |
Indian Journal of Finance | 7 | 2013 | |
| A study on impact of academic stress on MBA, students of Gujarat Technological University | 2249-7307 | Asian Journal of Research in Business, Economics and Management | 2 | 2012 |
| Merchandising Domestic Cricket League Brands: Discernible way to keep the brands productive and alive | 1450-2267 | European Journal of Social Sciences | 14 | 2010 |
National Conference
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Customer Loyalty Management: An Imperative Apparatus for Sustainable Growth in Organized Retailing Industry in India |
National seminar on Retail Marketing- Indian Perspective at Shrinathji Institute of Technology and Engineering- Department of Management Studies, Nathdwara, Rajasthan. | 2007 | ||
| Confounded Customer in banking services: a wakeup call Surveillance in Banking System | UGC sponsored National seminar on consumer protection in services organized at G.H. Patel Post Graduate Institute of Business Management, Anand, Gujarat. |
2006 | ||
| Information Technology: A win-win for both customers & banks | A national seminar titled “Adapting marketing to the e-economy: Issues, opportunities and Challenges” at PG Department of Business Studies, Sardar Patel University, Vallabh Vidhyanagar, Gujarat. | 2004 |
National Journal
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| Issues and Uses of Online Job Portals: A Comparative study from the Perspective of Recruitment Consultants of Gujarat | 0975-2854 | Prabandhan: Indian Journal of Managment | 8 | 2015 |
| Fictitious Human Vs. Non Human Created Animated SpokesCharacters Endorsement: An Empirical Examination of Source Credibility and Respondent‟s Age | 0973-2330 | Journal of Marketing & Communication | 8 | 2012 |
| Emergence of new avenues for distribution of Life Insurance Services in India- A conceptual framework in context of entry level marketing strategy | 2229-4376 | Anarta- The Journal of Hemchandracharya North Gujarat University | 12 | 2010 |
| Leveraging Brand Assets by Understanding Brand architecture- Imperatives for FMCG sector for competitive edge in India | 0973-8703 | Indian Journal of Marketing | 39 | 2009 |
| A paradigm shift in Brand Communication: Accentuating the perception of youth of Gujarat regarding Product Placement in Hindi movies” is published in Indian Journal of Marketing | 0973-8703 | Indian Journal of Marketing | 37 | 2007 |
| Marketing of banking Services in India- Ice Cubes According to Mold | Management Trends- A journal published by Smt. R.D. Gardi Department of Business Management, Saurastra University | 2004 |
| Institute / Organization | Designation | Tenure |
|---|---|---|
| S. V. Institute of Management, Kadi | Associate Professor | July 2009 to Till date |
| S. V. Institute of Management, Kadi | Assistant Professor | August 2005 to July 2009 |
| Narsinhbhai Patel College of Computer Studies & Management | Assistant Professor (Lecture) & Head of the Department (I/C) | July 2003 to August 2005 |
| HBL Global Private Managment | Promotional Executive | August 2002 to May 2003 |