Prof. Kalpesh B. Prajapati
Academic Experience: 7 Years and 6 Months
Educational Qualifications: B. Com, MBA, Ph.D. (Pursuing)
Contact No: 02764-262225
Email: kalpesh_49prajapati@yahoo.co.in
He is currently working as an Assistant Professor. He has carried out research in the area of Marketing and Branding. He is taking care of subjects like Principals of Management, Marketing Management, Public Relation Management, Creativity and Innovation Management, Change Management and Organizational Development and Human resource Development. He has more than seven years experience in the academic.
Research Area: Brand Management
Designation: Asst. Professor
Specialization Area:Marketing
Subject Taught In PG: Principles of Management, Marketing Management, Human Resource Development, International Marketing
Hobbies: Watching Movie, Playing Cricket, Shopping
| Title | Description | Achieved On |
|---|---|---|
| Won a First prize in Entrepreneurship conclave 2015 | Indus University, Ahmadabad |
Research Papers
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| A study on pester power’s impact: “identify pester power’s impact on the purchase decision of guardians with specific focus on snacks category | ISSN 2249-7307 | Asian Journal of Research in Business Economics and Management | Vol. 4, No. 2 | February 2014 |
| A study on “pre-purchase behavior of prospective customers with respect to entry level cars of Ahmadabad city” | ISSN 0976-2183 | International Journal Of Research In Commerce And Management | Volume no. 5 | 2014 |
| A study on sales promotion strategies used by Malls in Ahmadabad city | ISSN 2277-6621 | Asian Journal of Research in Marketing | Vol. 3, No. 1 | February 2014 |
| A Study On Consumer’s Buying Behavior Towards OTC Products Of The Pharmaceutical Industry | ISSN 2277 3630 | International Journal Of Social Science & Interdisciplinary Research (IJSSIR) | 2014 | |
| A study on understanding the behavior of viewers (huosewife’s) while watching general entertainment channels | Journal of advance research and methodology | 2015 | ||
| Exploring the factors influencing the choice Of young generation while buying cars:A factor analysis approach | ISSN: 2249-0310 | Indian Journal of Commerce & Management Studies | Volume VI Issue 2 | May 2015 |
National Conference/ Seminar
| Title | ISSN / ISBN No | Publisher | Volume | Year |
|---|---|---|---|---|
| A Modular approach to study the Impact of brand extensions on FMCG category in India | One Day National Conference on Emerging Management Paradigms in Transforming Business World’ held at NSVKMS MBA College, Visnagar. | 2008-09 | ||
| Strategic Analysis of Indian Ice-Cream Industry | Two Days Multidisciplinary National Seminar on Discourses on Indian Politics: Post-Coalition Era-Issues of Technology and Development, Organized by Gujarat University |
2014-15 | ||
| A study on the role of Indian industries in changing era | National Conformance on The role of Indian industries in changing era, Organized by Smt.Shantaben Haribhai Gajera MBA Mahila Collage , Amreli | 2014-15 | ||
| One day Seminar on Innovative business practices to create a value and competitive Advantage “ In a cluttered market | ITM , Department of Management Studies organized “One day Seminar on Innovative business practices to create a value and competitive Advantage “ In a cluttered market |
| Institute / Organization | Designation | Duration |
|---|---|---|
| S. V. Institute of Management, Kadi | Assistant Professor | 7 years, 6 months |